Sculley was initially skeptical when he saw the storyboards, but Jobs

Sculley was initially skeptical when he saw the storyboards, but Jobs insisted that they needed something revolutionary. He was able to get an unprecedented budget of $750,000 just to film the ad, which they planned to premiere during the Super Bowl.     Ridley Scott made it in London using dozens of real skinheads among[…]

The “1984” AdIn the spring of 1983, when Jobs had begun to plan

The “1984” AdIn the spring of 1983, when Jobs had begun to plan for the Macintosh launch, he asked for a commercial that was as revolutionary and astonishing as the product they had created. “I want something that will stop     people in their tracks,” he said. “I want a thunderclap.” The task fell[…]

“It reflects his personality, which is to want control,” said Berry Cash,

The candidate looked baffled. “What did you say?” “Are you a virgin?” Jobs asked. The candidate sat there flustered, so Jobs changed the subject. “How many times have you taken LSD?” Hertzfeld recalled, “The poor guy was turning varying shades of red, so I tried to change the subject and asked a straightforward technical  […]

Jobs’s desire to control the user experience had been at the heart

Jobs’s desire to control the user experience had been at the heart of his debate with Wozniak over whether the Apple II would have slots that allow a user to plug expansion cards into a computer’s motherboard and thus add some new functionality. Wozniak won     that argument: The Apple II had eight slots.[…]

The closest of those friends was another wispy

In late 1972, there was a fundamental shift happening in American campus life. The nation’s involvement in the Vietnam War, and the draft that accompanied it, was winding down. Political activism at colleges receded and in many late-night dorm conversations was replaced by an interest in pathways to personal fulfillment. Jobs found himself deeply influenced[…]

Jobs’s engagement with Eastern spirituality

Jobs’s engagement with Eastern spirituality, and especially Zen Buddhism, was not just some passing fancy or youthful dabbling. He embraced it with his typical intensity, and it became deeply ingrained in his personality. “Steve is very much Zen,” said Kottke. “It was a deep influence. You see it in his whole approach of stark, minimalist[…]